Located in downtown Platteville, Main Street provides a distinctive shopping experience mixed with a rich history. Come explore the best of what the area has to offer with personalized service and a unique blend of events that you’re sure to find enjoyable.  Click HERE for a video tour of Platteville.

There’s always something happening on Platteville Main Street.

Apr 4, 2013

On Monday, April 1st, a group of 19 Platteville Main Street® merchants made a bus trip to Prairie du Chien to attend a workshop presented by award-winning designer, Lyn Falk.  Lyn and her talented team of professionals have spent over 25 years studying the subtleties of consumer behavior and... read more

Apr 4, 2013

Alyssa Bloechl, Editor in Chief, UW Exponent

Downtown Platteville attracts residents and students from the University of Wisconsin-Platteville with small shops, unique attractions and... read more

Mar 13, 2013

Three unique designs will be installed on Main Street for Bike to Work Week this spring.

Thanks to the creative designs of several local community members, artists, and metal workers, Platteville’s Main Street will soon be home to three unique bike racks.  The creative designs were... read more