There’s always something happening on Platteville Main Street.

Mar 7, 2017

Join us Wednesday, March 22nd from 4pm-6pm at Mint Hair Studio (20 South Second Street) for Women on Main!  

This month's Women on Main will be hosted by Amy Gard at Mint Hair Studio!  They will be providing FREE makeup touches and a door prize!  Hors d'oeuvres and refreshments will also be available!  Stop in and take advantage of this wonderful opportunity to visit and network with other professional women in the community! 


Nov 15, 2016

Join us for a Platteville Holiday Stroll through the Downtown District on Saturday, December 3rd from 10am-2pm!!

Events & Specials:

Artisan & Vendor Show at 60 W. Main Street (under the red awning) from 10AM-2PM!

Santa Claus & The Grinch make an appearance on Main Street!

Holiday Carolers on Main Street from 10:30-11:30AM and 12:30-1:30PM!

12 Baskets will feature Senja Hines of Stampin' Up selling cards and stocking stuffers!

Badger Brothers will feature $2 small peppermint hot chocolates!

Cuttin' Up will have In-Store Specials on Saturday!

Downtown Designs will feature a haircut and style for $20 or a haircut for $15!

Driftless Market will have their "One of a Kindness" event featuring Valerie Haefner of Ledgewood Design Jewelry and Poom Loom's Women's Fair Trade Items from Laos!

Elements will be celebrating their 4 Year Anniversary with an Open House with snacks and door prizes!  Also, a 10% off Storewide Sale (excepts books, cards, and consignment items)!

Hidden Quilts will have a 30% off Pre-Inventory Sale!

Julie's Da Vine Wine & Stein will host an Open House and Gingerbread House Making Event at 2pm!  Sign up for the event on Facebook!

The Mining & Rollo Jamison Museums will have their "Santa Claus is Coming to Town" Exhibit, featuring a Victorian Christmas Tree, toy trains, and children's activities!

Momentum Bikes will have a Winter Apparel Sale with $10 off winter clothing and $20 off the purchase of $150 or more!

Platteville Public Library will feature Stories with Mrs. Claus from 10:30-11:30AM!  Their Used Book Sale will also run through that weekend!

The Spa Boutique at Barbershop Rock will run a "Mini Rock Spa Day Special" that includes a 30 minute Mini-Pedi, a 15 minute Mini-Mani, and a 15 minute Chair Massage for $45!  (There is a one week advance appointment required for this special.  Call or text 608-359-4252 to schedule)  Also, a $10 hot straight razor shave special and 20% Christmas bonus added to any gift certificate purchase!

The Underground will have 20% off all Apparel Sale!

United Country Real Estate will be making Gingerbread House Magnetic Picture Frames with the kids!

Ye Old Tattoo Shoppe will be Decorating Christmas Cookies with the kids!

Don't forget to grab a delicious lunch while you're on Main Street at one of our restaurants!  Driftless Market, Gina's Restaurant & Bar, Los Amigos, Steve's Pizza Palace, The Lunch Bus, and The Ticket Bar & Grill!

See you in the Heart of Downtown Saturday, December 3rd

for the Platteville Holiday Stroll!

Oct 4, 2016

Sweet Treats on Main is Saturday, October 29 from 11AM-2PM!  Come down to Platteville's Main Street for a fun and safe trick-or-treating experience for the whole family!!  Kids can trick-or-treat at our participating merchants, decorate pumpkins with the Rotary Club, get their pictures taken with several Disney characters, see a free showing of "Hotel Transylvania 2" at the historic Avalon Theatre, and take a free train ride at the Mining & Rollo Jamison Museums!  We are also welcoming Mickey and Minnie Mouse to Sweet Treats this year, so make sure to stop down and get your picture taken with them!  


Sep 14, 2016


This month's Women on Main will be hosted by Tashner Vision Clinic on Wednesday, September 28 from 4-6pm.

Women on Main is a quarterly event that celebrates our Main Street Businesses and the women of our community.  Each event is hosted by a Main Street Merchant and attended by women from the area.  The event encourages women to visit, establish new friendships and rekindle old ones, and network professionally.  The event is free and open to all women!

Sep 9, 2016

Platteville Dairy Days

September 9-11, 2016


Platteville Dairy Days was started in 1947. It has now grown to be the largest single event that is staged annually in Platteville, Wisconsin. The family themed event has something for everyone to enjoy and great food, too! Be sure to sign up for the Platteville Dairy Days Talent Show!

For more information visit: http://plattevilledairydays.com/home/schedule/


Sep 1, 2016

Cows on Main is an annual Main Street event tied to Platteville's local Dairy Days Celebration.  Inspired by the annual Dairy Days theme, Main Street businesses use their creativity to decorate their "cows" and display them in front of their shops.  This year's theme is "OUR ROOTS RUN DEEP."  Main Street shoppers are encouraged to visit the Main Street shops and vote for their favorite cow!  The contest runs through September 11th, so cast your vote today!

Jun 30, 2016

The Platteville Main Street Program's Music in the Park Summer Series is here!!!  Join us in City Park on Thursday evenings from 6PM-8PM for free and fun entertainment!!!

                           Here is the 2016 Schedule:

June 23rd: The Wundo Band               August 4th: Mascot Theory     
June 30th: Okham's Razor                   August 11th: Point Five 
July 14th: City Band                              August 18th: Class Brass
July 21st: Aquatic Hitchhikers            August 25th: Mighty Wheelhouse 
July 28th: Classic Big Band


May 3, 2016

This years WalkDown Main will take place on the Museum Campus.  The evening will start at 5pm with appetizers at the museum.  At 6pm there will be a walking tour of the museum campus and surrounding area, including historical presentations by:

  • Diana Bolander: "Museum History"
  • Ron Boldt: "History of 'The Rock'"
  • Bill Van Deest: "History of the Railroad"

The evening will wrap up with dinner and dessert at Gina's Restaurant on Historic Second Street.  This fundraising event is filled with history, food, and fun!  This years proceeds will be used to refinish the historic Downtown Murals.

Mar 25, 2016

The Platteville Main Street Program in collaboration with the Platteville Community Theatre presents:  

                                 "MAIN STREET BINGO"

                                                 APRIL 1st-21st

         GAME RULES:

  1. Pick up a BINGO card at any participating Main Street Merchant or the Platteville Main Street Program office.
  2. Visit participating Main Street Merchants during regular business hours from April 1-21, 2016.
  3. Receive a stamp on your BINGO card from the participating Main Street Merchant.
  4. Score a BINGO (5 spaces stamped across, down, or diagonal on card) and win a ticket to BINGO! The Winning Musical.
  5. Bring winning BINGO card to Main Street Program's office at 20 S. Fourth Street to receive ticket to BINGO! The Winning Musical.


Feb 9, 2016

Following is the list of musicians sceduled to perform at this year's Music in the Park, which is held on Thursday evenings from 6pm-8pm in City Park.  The Music in the Park series is FREE and open to the public!

June 23rd: The Wundo Band              

June 30th: Okham's Razor                 

July 14th: City Band                             

July 21st: Aquatic Hitchhikers          

July 28th: Classic Big Band

August 4th: Mascot Theory

August 11th: Point Five

August 18th: Class Brass

August 25th: Mighty Wheelhouse