There’s always something happening on Platteville Main Street.

Jan 9, 2014

Election raises enough to purchase another AED

The residents and visitors to the City of Platteville made their choice.

After a three-week-long election for four candidates vying for the honor of being named the first Scrooge for the City of Platteville, the winner is Larry Bierke, City of Platteville City Manager.

Bierke won over Jack Luedtke, Platteville Main Street Program Executive Director; Connie Valenza, Platteville School District superintendent; and Dennis Cooley, UW–Platteville Foundation executive director.

“I need to thank the people of Platteville who voted in the ‘Choose a Scrooge’ election and to the competition who made this election so enjoyable,” said Bierke. “The competition was good spirited, fun and exciting.

“Ebenezer Scrooge was once described as a ‘despicable old miser’ who made good in the end and doubled Bob Cratchit’s wages. In Platteville I can’t double anyone’s wages, but I am thrilled to know that the funds raised will be put to good use helping those in need of emergency care.”

Votes at $1 each raised $1,671.32 for the City of Platteville’s Project Pulse, which has a goal of having an Automated External Defibrillator in all the public city buildings along with replacing the old AEDs in the police department squad cars. The cost of the AED and necessary accessories is $1,600.

Through Project Pulse, AEDs are currently available at the Platteville Senior Center, Platteville Public Library, Platteville Family Aquatic Center and two in police department squad cars. The amount raised will allow the city to purchase the sixth of 20 necessary AEDs.

Ballots were cast at the Municipal Building, Platteville Public Library, Country Kitchen, Platteville Regional Chamber and Heiser Hardware. Mound City Bank helped tabulate the ballots.

To donate or for further information on Project Pulse, contact EMS Administrator Brian Allen, allenb@platteville.org, 348-1835.


Dec 3, 2013

Top Main Street Revitalization Programs and Volunteers Honored
WAUSAU, October 25, 2013 – The Wisconsin Economic Development Corporation (WEDC) recognized the best downtown revitalization projects of 2012-2013 at the 23rd Annual Wisconsin Main Street Awards at the Jefferson Street Inn in downtown Wausau.

Reed Hall, secretary and CEO of WEDC, was on hand to recognize the efforts by Main Street volunteers and staff for the historic preservation and downtown economic development efforts of communities in Wisconsin.

The Platteville community brought home the following awards:
Best Public-Private Partnership in Downtown Revitalization
Winner: Second Street Renovation, City of Platteville & Platteville Main Street Program

Best Sustainability Effort
Winner: Sustainability Committee, Platteville Main Street Program

Best Interior Renovation Project
Honorable Mention: Gina’s Restaurant & Bar, Platteville

Recognized as 2012-13 Main Street Volunteers of the Year
Heidi Dyas-McBeth, Platteville

Recognized as 2012-13 Main Street Honorary Board of Directors
Les Hollingsworth, Platteville

Wisconsin Main Street is a community development program through WEDC, targeting Wisconsin's historic commercial districts. WEDC provides technical support and training to Wisconsin communities to revitalize their traditional business districts based on historic preservation developed by the National Trust for Historic Preservation. Wisconsin's has 35 Main Street Communities. Since the program started in 1987, the communities participating in Wisconsin’s Main Street program helped 4,500 businesses get started, creating 17,000 jobs. The Main Street development efforts leveraged $900 million in private investment.

Dec 2, 2013

Project Pulse presents "Choose a Scrooge"
December 2-23, 2013
$1.00 per vote to select the Scrooge of the Year (Ballot stuffing is encouraged)
Ballot Boxes are located at:  Chamber of Commerce, Country Kitchen, City Hall, Platteville Main Street Program, Heiser Hardware, Platteville Public Library

Jack Luedtke, Platteville Main Street Program Executive Director
  "I will ban all cell phones & tablets from Main Street and all of Platteville"
Connie Valenza, Platteville School District Superintendent
  "No homework over holiday break, BECAUSE THERE WILL BE NO BREAK"
Larry Bierke, City of Platteville City Manager
  "Everyone should be shoveling the streets with a slotted spoon!"
Dennis Cooley, UW-Platteville Foundation Executive Director
  "Anyone caught smiling should be charged at least $1.  They obviously aren't working hard enough."

Proceeds benefit PROJECT PULSE to purchase AEDs (Defibrillators).
Checks, made payable to Platteville EMS, accepted.  For your vote to count, please note your choice of Scrooge on the check and mail to P.O. Box 780, Platteville, WI 53818.


Nov 20, 2013

The Saturday after Thanksgiving, November 30, a is day dedicated to supporting small businesses nationwide. Each year this Shop Small day started by American Express in 2010, has grown into a movement that millions of individuals, businesses, and communities have embraced nationwide-and continue to support each and every day. Shop Small is designed to inspire you to support those local businesses that not only provide local jobs but give a distinctive flavor to your community.  When you buy from a mom or pop business, you are not helping a CEO buy a third vacation home.  You are helping a little girl get dance lessons, a little boy get his team jersey, a mom or dad put food on the table, a family pay a mortgage, or a student pay for college.  Our customers are our shareholders and they are the ones we strive to make happy.  Thank you for supporting small businesses!

Nov 14, 2013

The Platteville Main Street Program is seeking design proposals for functional public art bike racks to be located throughout the Main Street District. Winning bike racks will be both functional and creative, enhancing the historic cultural persona of Main Street. Specifically, the proposals should strive to demonstrate the spirit of Creative Placemaking: “Creative placemaking animates public and private spaces, rejuvenates structures, and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired.”

There is a total award of $750 ($500 prize and $250 for materials and bike rack fabrication). Two designs will be selected and awarded. The selected artists and/or artist teams will receive $250 for materials and fabrication and $500 upon completion of the rack. Awarded proposals will be responsible for the fabrication of the final product.

NOTE: Selected artists are permitted to work with outside contractors to fabricate the actual work of art.  This must be specified in application and the contractor should be included in the artist team. The artist/design team is not responsible for installation of the rack.

Eligibility: Open to all. Students are encouraged to participate.

Deadline: Proposals are due January 30, 2014

For further information, please view the PRESS RELEASE, POSTER or APPLICATION.


Oct 29, 2013

Book signing and open gallery from 10am-5pm. Artist reception from 5pm-8pm. Pop up Gallery

Space is located at 35 W. Main Street. This event takes place during Small Business Saturday – walk up and down Main Street to check out the many special activities and specials happening on Main Street this day.

Mark Hirsch: Platteville - “THAT TREE”
Photojournalist, artist Mark Hirsch is the author of
“That Tree.” Hirsch of Platteville, Wisconsin is an
editorial and corporate photographer based out of
Dubuque, Iowa. Hirsch spent 20 years in the news-
paper industry as a photojournalist, photo editor
and visuals editor before embarking on a freelance career in
2006. His clients include Getty Images, The New York Times,
and John Deere Corporation.
While recovering from a near fatal car accident in 2012, Hirsch
was inspired by a friend to use his iPhone to document a year-long
photo a day project focusing on an old bur oak tree. Hirsch
embraced the challenge resulting in a transformative experience
of healing, self-discovery, inspiration, and enlightenment. The
year long project along with Hirsch’s reflections have been
published in a coffee table book, “That Tree”, available at
www.thattree.net - Follow That Tree on Facebook
Hirsch’s project has gone viral producing widespread interna-
tional attention from the world's most noted broadcasters,
magazines, newspapers, and online outlets including CBS
Sunday Morning, NBC News and the Sierra Club.
“That Tree” is available at the Driftless Market and will be
featured along with original photography at a
Pop Up Gallery event on Main Street, Sat.,
Nov. 30th: book signing 10-5 and artist
reception from 5-8 at 35 W. Main Street.


Oct 22, 2013

November 7-10, 2013

Click HERE for a listing of movies & locations

Sep 25, 2013

Pictured are Driftless Market’s owners, staff and the best decorated “Cow on Main” receiving a $100 check from Ed White, Platteville Dairy Days Committee.  The general public cast their vote online and at the 14 locations, where the decorated cows represented the theme of “Going Green in 2013.”  This Platteville Main Street Program event is a fun way for Main Street District merchants to join the Dairy Days festivities in early September.