There’s always something happening on Platteville Main Street.

Nov 20, 2013

The Saturday after Thanksgiving, November 30, a is day dedicated to supporting small businesses nationwide. Each year this Shop Small day started by American Express in 2010, has grown into a movement that millions of individuals, businesses, and communities have embraced nationwide-and continue to support each and every day. Shop Small is designed to inspire you to support those local businesses that not only provide local jobs but give a distinctive flavor to your community.  When you buy from a mom or pop business, you are not helping a CEO buy a third vacation home.  You are helping a little girl get dance lessons, a little boy get his team jersey, a mom or dad put food on the table, a family pay a mortgage, or a student pay for college.  Our customers are our shareholders and they are the ones we strive to make happy.  Thank you for supporting small businesses!

Nov 14, 2013

The Platteville Main Street Program is seeking design proposals for functional public art bike racks to be located throughout the Main Street District. Winning bike racks will be both functional and creative, enhancing the historic cultural persona of Main Street. Specifically, the proposals should strive to demonstrate the spirit of Creative Placemaking: “Creative placemaking animates public and private spaces, rejuvenates structures, and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired.”

There is a total award of $750 ($500 prize and $250 for materials and bike rack fabrication). Two designs will be selected and awarded. The selected artists and/or artist teams will receive $250 for materials and fabrication and $500 upon completion of the rack. Awarded proposals will be responsible for the fabrication of the final product.

NOTE: Selected artists are permitted to work with outside contractors to fabricate the actual work of art.  This must be specified in application and the contractor should be included in the artist team. The artist/design team is not responsible for installation of the rack.

Eligibility: Open to all. Students are encouraged to participate.

Deadline: Proposals are due January 30, 2014

For further information, please view the PRESS RELEASE, POSTER or APPLICATION.


Oct 29, 2013

Book signing and open gallery from 10am-5pm. Artist reception from 5pm-8pm. Pop up Gallery

Space is located at 35 W. Main Street. This event takes place during Small Business Saturday – walk up and down Main Street to check out the many special activities and specials happening on Main Street this day.

Mark Hirsch: Platteville - “THAT TREE”
Photojournalist, artist Mark Hirsch is the author of
“That Tree.” Hirsch of Platteville, Wisconsin is an
editorial and corporate photographer based out of
Dubuque, Iowa. Hirsch spent 20 years in the news-
paper industry as a photojournalist, photo editor
and visuals editor before embarking on a freelance career in
2006. His clients include Getty Images, The New York Times,
and John Deere Corporation.
While recovering from a near fatal car accident in 2012, Hirsch
was inspired by a friend to use his iPhone to document a year-long
photo a day project focusing on an old bur oak tree. Hirsch
embraced the challenge resulting in a transformative experience
of healing, self-discovery, inspiration, and enlightenment. The
year long project along with Hirsch’s reflections have been
published in a coffee table book, “That Tree”, available at
www.thattree.net - Follow That Tree on Facebook
Hirsch’s project has gone viral producing widespread interna-
tional attention from the world's most noted broadcasters,
magazines, newspapers, and online outlets including CBS
Sunday Morning, NBC News and the Sierra Club.
“That Tree” is available at the Driftless Market and will be
featured along with original photography at a
Pop Up Gallery event on Main Street, Sat.,
Nov. 30th: book signing 10-5 and artist
reception from 5-8 at 35 W. Main Street.


Oct 22, 2013

November 7-10, 2013

Click HERE for a listing of movies & locations

Sep 25, 2013

Pictured are Driftless Market’s owners, staff and the best decorated “Cow on Main” receiving a $100 check from Ed White, Platteville Dairy Days Committee.  The general public cast their vote online and at the 14 locations, where the decorated cows represented the theme of “Going Green in 2013.”  This Platteville Main Street Program event is a fun way for Main Street District merchants to join the Dairy Days festivities in early September.

Jul 25, 2013

Platteville Massage Therapy has opened at 20 S. Fourth St. in Platteville.

Owner Becky Ambrosy grew up milking cows on the family farm in Sherrill, Iowa. She majored in animal science with a dairy emphasis at UW–Platteville, and eventually added a business degree.

Over the years, Ambrosy benefited directly from therapeutic massages, and that ultimately led to her desire to open her own massage therapy business.

Following graduation from UWP, Ambrosy attended Blue Sky School of Professional Massage and Therapeutic Bodywork in Madison. Blue Sky appealed to her because of its rigorous coursework and its ability to specialize in the medical track.

Ambrosy’s business goal is to help people achieve a more balanced life and to reduce stress levels. Blue Sky’s medical track included Precision Neuromuscular Therapy Seminars, which demonstrate how to massage each specific muscle from one attachment to the other attachment.

Platteville Massage Therapy offers deep tissue, Precision Neuromuscular Therapy, relaxation, Swedish, prenatal, lymphatic, craniosacral and chair msssages.

Ambrosy got assistance starting her business from the UW–Platteville Pioneer Launch Lab, Platteville Main Street Program, and Fundunity LLC, a business consulting firm.

Fundunity provided Ambrosy with technical expertise in website design, search engine optimization, and social media.

“At the beginning of the year, I had no online presence,” she said. “Now I am number one in many searches for massage therapy in Google, have over 165 likes on my Facebook page, and have done various Facebook ad campaigns, which has built my clientele.” She has a website, www.plattevillemassage.com, and she is on Facebook.

The Launch Lab connects students and recent alumni with resources, training and contacts to pursue the development of their for-profit business, social or nonprofit venture. It is comprised of people who dedicate their time, expertise and experience to provide resources, consultation, connections, assistance and mentoring to members.

“Participating in the Launch Lab helped me with marketing ideas and enabled me to network with both aspiring and established entrepreneurs,” said Ambrosy. “The lessons I learned and connections I made were amazing. I was also able to compete in events like the Elevator Pitch and Business Plan competition.”

Ambrosy worked closely with Jack Luedtke, Executive Director of Platteville’s Main Street to secure her business location. She is a member of the Platteville Main Street Program and Platteville Optimist Club.

Jul 15, 2013

Platteville Main Street Program® has been designated as an accredited National Main Street Program for meeting the commercial district revitalization performance standards set by the National Trust Main Street Center®. Each year, the National Trust and its partners announce the list of accredited Main Street® programs that have built strong revitalization organizations and demonstrate their ability in using the Main Street Four-Point Approach® methodology for strengthening their local economy and protecting their historic buildings.

“We congratulate this year’s nationally accredited Main Street programs for meeting our established performance standards,” says Valecia Crisafulli, acting director of the National Main Street Center. “Accredited main Street programs are meeting the challenges of the recession head on and are successfully using a focused, comprehensive revitalization strategy to keep their communities vibrant and sustainable.

The organization’s performance is annually evaluated by Wisconsin Economic Development Corporation, which works in partnership with the National Trust Main Street Center to identify the local programs that meet 10 performance standards. These standards set the benchmarks for measuring and individual Main Street program’s application of the Mains Street Four-Point Approach to commercial district revitalization. Evaluation criteria determines the communities that are building comprehensive and sustainable revitalization efforts and include standards such as developing a mission, fostering strong public-private partnership, securing an operating budget, tracking economic progress, and preserving historic buildings.

“The Platteville Main Street Program® Board of Directors is very pleased to have achieved accreditation for our program. Very few of the 39 main Street Programs in Wisconsin pass the rigorous standards to obtain this honor. It speaks volumes for the quality and effectiveness of the Platteville program”, said Jack Luedtke, Executive Director of the Platteville Main Street Program.

Established by the National Trust for Historic Preservation in 1980, the National Main Street Center helps communities of all sizes revitalize their older and historic commercial districts. Working in more than 2,200 downtowns and urban neighborhoods over the last 32 years, the Main Street program has leveraged more than $55.7 billion in new public and private investment. Participating communities have created 473,535 net new jobs and 109,693 net new businesses, and rehabilitated more than 236,418 building, leveraging and average of $18 in new investment for every dollar spent on their main Street district revitalization efforts.

Jun 13, 2013

Editor, Platteville Journal

The 2013 All-America City Awards will be held in Denver Friday through Sunday.

Platteville is one of 20 finalists and the only finalist from Wisconsin in the 2013 All-America City Awards, sponsored by the National Civic League.

Platteville’s presentation will be made by a contingent of 13, representing the City of Platteville, Platteville Area Chamber of Commerce, Main Street Program and UW–Platteville. The group also includes three veterans, two UW–Platteville students and one Platteville High School student.

No Wisconsin community has been named an All-America City since 2003.

“I think our chances are pretty good,” said Angie Donovan, the city’s communications specialist. “To be a finalist has placed Platteville on the map. If we win the award, I think it’s going to help us with economic development. It goes with national recognition.”

This year, the program is spotlighting community-wide initiatives that honor and benefit veterans and military families. The projects submitted for the awards were the Veterans Honor Roll in City Park, entrepreneurship efforts in the community, and eco-municipality efforts.

“We have a community that’s huge in collaboration — that’s one of the things the All America City committee has focused on,” said Donovan. “There’s a ton of collaboration in Platteville that you don’t see in other communities. That’s one of things they look for — inclusiveness.”

The other finalists are Birmingham, Ala.; Downey, Calif.; Brush, Colorado Springs and Montrose, Colo.; Fort Lauderdale, Miami Lakes and Sarasota County, Fla.; Peoria, Ill.; Owensboro, Ky.; Natchitoches, La.; Canton, N.Y.; Dunn, Garner and Thomasville, N.C.; Folly Beach, S.C.; The Colony, Texas; and Norfolk, Va. Dubuque, which was named an All-America City in 2007 and 2012, is also a finalist.

The awards are scheduled to be announced Sunday evening.

“Platteville is a great community to work and live in,” said Donovan. “We have the amenities of a large city with a small-town feel. You can walk down the street and be safe. And there is very little that you cannot get in Platteville.”

All-America City Awards recognize local action through community-based problem-solving and civic engagement efforts involving the public, private and nonprofit sectors. The designation gives the winning communities “bragging rights” than can help them recruit new businesses, increase jobs and obtain grants for community betterment projects in the future.

“All-America Cities set an example and a standard of excellence for local problem-solvers throughout the country,” said NCL President Gloria Rubio-Cortes. “This is an award that gives us hope, ideas and inspiration as we look for ways to address the difficult challenges we face as communities and as a nation.”

“AAC is more than an awards program,” said NCL Interim Chair Liz Hollander. “It gives communities a unique opportunity to celebrate their successes, but also to take a clear-eyed look at their civic capacities.”

Once described by pollster George Gallup as a “Nobel Prize” for civic accomplishment, the awards have been given to more than 600 communities since its inception in 1949. Some have won it as many as five and six times. Not just cities, but neighborhoods, towns, counties and metropolitan regions can apply for the prestigious award.

Previous All-America Cities in Wisconsin include Green Bay in 1964, La Crosse in 1965, Beloit in 1971, Madison in 1977 and 1978, Wausau in 1983 and 1984, Greater Green Bay in 1999, and Greater Racine in 2003.

To qualify for AAC, participants fill out applications listing three examples of successful community change. Applicants are encouraged to use the National Civic League’s “Civic Index,” a widely used tool for assessing community strengths and weaknesses. In their applications, they describe their capacities for civic engagement, collaboration; inclusiveness and innovation.

NCL will produce a report based on the finalists’ projects to inform communities seeking to improve their current initiatives or establish new ones benefiting veterans and military families.

Sponsors and partners of the 2013 All-America City Award include The Piton Foundation, Carl and Lily Pforzheimer Foundation, PCL Construction Enterprises, Southwest Airlines, Greenberg Traurig, Merrick & Co., City of Aurora, Colo., BBVA Compass, City of Dublin, Calif., El Pomar Foundation, FirstBank, City of Lakewood, Colo., Alameda Gateway, RubinBrown, U.S. Department of Housing and Urban Development, and Veterans of Foreign Wars. The Kettering Foundation is a research partner. The Colorado National Guard is a partner.

•    Platteville is also competing in a YouTube contest for All America City videos, with the winning city determined by the most Likes. The video is at www.youtube.com/watch?v=_AW403-_y1I.